Tin Vu Design
Branding & Identity
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Suburb Talks

Suburb Talks is a podcast consisting of a tight-knit group of friends discussing anything and everything from their past childhood experiences to their own opinions on relationships. They boast over 1.6M followers on TikTok, 640K subscribers on YouTube, and many more across multiple platforms. They needed me to redesign their whole brand from top to bottom—starting with their logo to merchandise, thumbnails, and more.

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I began my process by compiling sketches & moodboards to make sure we're on the same page visually.

I began my process by compiling sketches & moodboards to make sure we're on the same page visually.

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After updating the branding & thumbnails, the videos afterwards had a 200k average increase in viewership.

After updating the branding & thumbnails, the videos afterwards had a 200k average increase in viewership.

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The goal of these drops were to create streetwear designs that their college aged audience could see themselves wearing.

The goal of these drops were to create streetwear designs that their college aged audience could see themselves wearing.

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This throwback design was heavily inspired by the Y2K aesthetic, bringing out the nostalgia that people felt growing up in the 2000s.

This throwback design was heavily inspired by the Y2K aesthetic, bringing out the nostalgia that people felt growing up in the 2000s.

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